Shimano purchases BikeFitting.com

Not sure how this will affect US retailers; however, this acquisition could definitely help Shimano’s PRO component business. Let the speculation begin:

• Could we see a move that ties Shimano and PRO into one fitting program?
• New fitting lectures from this major component supplier?
• PRO branded fitting tools?

We’ll have to wait and see.

More are the acquisition here:

Shimano acquires BikeFitting.com BV | Bicycle Business | BikeBiz.
http://www.bicycleretailer.com/news/newsDetail/6653.html

And the company website is here: